Works under 4 P's of general marketing-Product, Price, Promotion, Place - and an additional 4 P's called the "sports marketing mix"- Planning, Packaging, Perception, Positioning.
Promotion can be done through social media, broadcasting, advertising, and ticket sales.
Divided into three sections: promotion of big events (ex. Olympics), promotion of sporting events, teams and individual players mainly to promote different products, and promotion of sports to the public with the hopes of increasing participation.