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Era where companies were busy competing with each other to sell their products; price mattered more than quality.
Points to Know:
People were paying more attention and becoming more connected with the industry; weren't just buying products anymore simply because they were there.
Main goal of companies was to promote products in order to quickly sell them and move them out of factories.
Many creative methods of advertising were used by companies to persuade customers to buy their products
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Multicultural Marketing
Audience Authority Marketing