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Points to know (Explanation):
Strategy to be used by major smartphone companies.
Depending on popularity of phone company, different functions and applications can be offered for the phones.
New method would be applied on the side; originally manufactured phones would still be for sale.
How does it work?
People would sign up for the process.
Company provides client with options/applications; choose what to apply
Control exterior design as well (size, shape, color, etc.)
Give it personalized name with company trademark.
After completion, client would receive personalized phone and company would receive payment.
If particular style becomes intriguing to the public eye, it can be put out for sale; portion of sales goes to client who designed the phone.
This method would help strengthen customer relationships and give the company new ideas for future products.
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