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Production Era
Sales Era
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Era where companies' main concern was to meet customers needs.
Points to know:
Began in the 1960's and continued on until present time.
Companies conduct researches on what they should sell, how to promote it, what group of people to target, and how to communicate with them.
Main idea is to satisfy customers to guarantee long-term success within companies.
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Production Era
Sales Era
Modern Marketing Era
Relationship Marketing Era
Sports Marketing
Multicultural Marketing
Audience Authority Marketing